Introduction:
In this blog post, we delve into the experiences and initiatives of Las Cruces Green Chamber of Commerce CEO/President Carrie Hamblen, who shares valuable insights on promoting sustainable business practices, uplifting member businesses, and adapting to the community’s evolving needs. From leveraging marketing toolkits to engaging with the cannabis industry, she has implemented innovative strategies to support local businesses and foster economic growth. Join us as we explore her journey and discover how she shapes the business landscape.
Embracing the Philosophy of Protecting and Promoting Public Lands:
Drawing inspiration from a whale-watching trip in Baja, California, Hamblen emphasizes the importance of advocating for and protecting natural resources. By implementing a marketing toolkit, businesses in communities surrounding public lands can cross-brand their offerings, linking their success to preserving these precious ecosystems.
Las Cruces Chamber of Commerce was instrumental in the Organ Mountains-Desert Peaks (OMDP) designation as a national monument and growing the local economy around it. Examples like the OMDP Coffee Blend, OMDP cocktail, and OMDP cupcakes demonstrate how businesses can create a mutually beneficial economic relationship with public lands.
Uplifting Member Businesses through Digital Platforms:
The onset of the pandemic brought forth new challenges for local businesses. To address this, the Las Cruces Green Chamber launched Zoom chats, offering a platform for businesses to connect, share insights, and promote their offerings from a safe distance. Additionally, the chamber provided social media training and encouraged graphic design programs like Canva to aid businesses in maximizing their online presence without relying on expensive design resources.
The Sustainable Business Recognition Program:
Hamblen and her staff developed a self-reporting application for businesses that recognizes the importance of sustainability and cost-efficiency called the Sustainable Business Recognition Program. This initiative acknowledges businesses’ sustainability efforts and encourages waste reduction, recycling, and mindful resource consumption. By partnering with local papers, the chamber amplifies the program’s impact, educating businesses and fostering a community-wide commitment to sustainability.
Empowering the Cannabis Industry:
Acknowledging the unique challenges faced by cannabis dispensaries, the Las Cruces Green Chamber decided to form a dedicated Cannabis Committee. By organizing dispensaries and engaging members, the committee aims to raise awareness about the benefits of chamber membership for businesses and foster collaboration within the cannabis community. The committee also explores opportunities for educational classes, empowering customers to create their products and encouraging a deeper connection with the industry.
Conclusion:
These initiatives, spearheaded by Carrie Hamblen, demonstrate the power of strategic planning and community engagement. From promoting sustainable practices to empowering businesses in emerging industries, the chamber catalyzes economic growth and environmental stewardship. By uplifting member businesses, offering digital training, and fostering collaboration, Hamblen’s approach highlights the transformative role of chambers of commerce in creating thriving, sustainable communities.